In December 2023, TACO unveiled its newest store in Indonesia Design District (IDD) PIK2, curated as an experiential centre for customers whilst introducing a variety of surface products.
STORY BY Vira Tanka | PHOTOS BY Mario Wibowo
As a leading company offering interior design solutions, TACO has distributed its products through many stores across the archipelago. One of the considerations behind the decision to open an experiential centre in IDD was the recognition of this location as the future ‘go-to’ destination for home living and lifestyle products.
Designed by Reza Wahyudi, the founder and principal of Bobos Design, the showroom’s interior embodies the concept of “All About TACO.” Its aim is to introduce visitors to TACO’s products whilst featuring the beauty and comfort of spaces created using TACO products.
“At every turn, I showcase various flagship TACO products to provide an overview of what they offer,” Reza, commonly known as Bobos, explained. The showroom features collections where visitors can explore the range of colours, patterns, and textures of TACO HPL and TACO Flooring. To reinforce the theme, certain interior sections are designed in accordance with the brand’s colours, such as orange and black. This not only aligns with the aesthetics but also strengthens TACO’s brand identity.
The showroom highlights several collections that cater to the target market. The TACO HPL Ultimate collection takes the spotlight due to its premium quality and versatility, making it suitable for various types of residential and commercial spaces. Other products exhibited include TACO PVC Board, TACO PVC Sheet, TACO Edging, TACO Hardware, and TACO Adhesive. By emphasising these collections, the company aims is to facilitate visitors with a comprehensive understanding of TACO’s product offerings, thus enabling them to find solutions that match their design preferences and project requirements.
TACO
Indonesia Design District
Jl. M.H. Thamrin Unit T No. 25 Tangerang, Banten 15214
T. +62 811 9056868
E. info@taco.co.id
IG @taco.id
taco.co.id