Malinda Furniture Gallery is renowned as a premier destination for those seeking to elevate their living spaces with various options of luxury brands. Pioneering its path twenty-four years ago, it recently launched its seventh gallery in Indonesia Design District PIK2.
Story by Vira Tanka| Photos by Malinda Furniture Gallery doc.
Situated at the east entrance of Indonesia Design District (IDD), Malinda Furniture Gallery boasts a minimalist modern design characterised by tall glass windows and white painted walls. Spanning two storeys, the ground floor showcases an extensive collection of classical, glamorous, and luxury designs, whilst the upper floor boasts more modern and simplistic options. These curated items originate from seven U.S. brands exclusively distributed by Malinda in Indonesia: Caracole, Bernhardt, Hooker, Michael Amini, ART, John Richard, and California Home.
With a vast array of collections occupying a total area of 3.000 sqm, Malinda Furniture Gallery does not only display its items but arranges them in ways that inspire homeowners and designers alike. “Some of the highlight collections are the sofas from Caracole, with their stylish and classic design, not to mention very comfortable to sit on, Aura cocktail table from Bernhardt, a brand that has existed since 1889,” says Tommy Christian Yoestanto, the manager of Designer and Architect Program.
The decision to open a new showroom in IDD was greatly influenced by the backing of Agung Sedayu Group. “Their previous projects have demonstrated success. As we witness now, their other projects in PIK and PIK2 attract crowds, such as Pantjoran, Pasir Putih, Aloha, and Land’s End,” says Shanti Dewi, the branch manager of Malinda Furniture Gallery in IDD PIK2.
The Malinda team places high value on their customers, which is a key factor in their success alongside providing high-quality products at competitive prices. They ensure existing customers are informed about updates, especially regarding
the latest collections in the gallery. “Our strategy to promote this branch involves a personal approach, as well as leveraging social media to reach potential new customers,” Shanti explains. With many developing areas in the vicinity, Malinda is poised to benefit, as it not only focuses on retail sales but also undertakes interior projects for luxury residences, apartments, office buildings, and more.
MALINDA FURNITURE GALLERY
Indonesia Design District
Jl. M.H. Thamrin Blok T2 Unit 52-61, Tangerang, Banten 15214
T.+62 39737923
E. malinda@malindafurniture.com
IG. @malindafurniture
malindafurniture.com