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A Journey of 15 Years

A look back at our 15-year journey at Indonesia Design magazine, with highlights from each edition and an explanation why we chose the themes we published.

A Journey of 15 Years
For 15 years, Indonesia Design has been reporting on design and lifestyle related stories. In our first years, we were focusing on the angles of architecture, interior and construction. From our eighth year onwards, we have been strengthening our image as a design magazine by featuring all design disciplines – adding product, furniture, landscape, lighting, hospitality, jewellery, graphic designs and others to the list.

We are happy to have witnessed the on-going developments in the country and have been giving you updated reports from time to time. You might have seen the blueprints and 3D renders from our previous editions years ago, and enjoying the buildings now. We present you with all the editions we have published in the last 15 years.

We started publishing under the name of Indonesia Design in 2004, on our third edition. For the first two editions in 2003, the magazine was called Desain Indonesia.



3. Leisure

After we acquired the magazine from the previous publisher, we decided to change the name to Indonesia Design. Having changed our name, we also changed the publication concept. Starting from this edition, we published in two languages (English and Indonesian) with one main theme for each edition – starting with “Leisure”. In this edition, we featured El Dorado Water Park in Legenda Wisata (designed by Image Qreator), Villa Bora-bora in Tanjung Lesung (by Ground Kent Architects Indonesia), Bintan Agro Paramount Sea View Resort (by Piter Gan Architect) and Jatim Park in Batu (by Edwin Nafarin of dpavilion). On the cover we showed Entertainment X’enter at Plaza Indonesia, which was designed by DCM but has now been demolished for future development.


4. Residence

“A house is not a home”. It is a saying that means a house physically. No matter how opulent a house is, it is not enough to be called a ‘home’. It needs some intangible aspects, which sometimes only the occupants can make it happen with the help of the architects and designers. In our fourth edition, we presented to the readers a variety of residential architecture – from the modern to the traditional ones. Puri Matahari apartment in Surabaya adopted the New York style for its façade. Braga City Walk brought the context of urban design as well as conservation. Meanwhile, rumah panjang (Long House), a traditional Dayak house, which bears rich cultural values, is getting scarce nowadays.


5. Mixed-Use

The definition of ‘mixed-use’ in this edition is an integration of space functions for retail-commercial spaces with residential units in one huge building. Mixed-use development in Indonesia can be traced to Sarinah, built in the 1960s, which still has the same function until today. New mixed-use buildings keep popping up; Pakuwon City in Surabaya, a commercial complex consisting of a supermall, now called Pakuwon Mall, and Pakuwon Trade Center; Sudirman Place that is now called fX Sudirman, which houses restaurants, retails, a few floors dedicated for Harris Suites fX Sudirman and a whole floor for Binus International classrooms; and Hotel Nikko Jakarta & Wisma Nusantara that was on the cover, which was later acquired by Pullman Hotel in 2012.




6. House of Worship

There were a few changes in our contents starting in this first edition of 2005. We added more pages and illustrations, and the magazine was distributed more widely in Singapore and Malaysia. Content-wise, we highlighted the houses of worship of diverse religions in Indonesia. They speak more than just a physical work of architecture, where symbols become a crucial element and ‘form follows functions’ is rather difficult to be applied. Istiqlal Mosque was designed in International style by Christian architect Frederich Silaban, different than most other mosques in Indonesia that have the Middle Eastern style. Its counterpart landmark, the Jakarta Cathedral, stands gracefully right across the street. Originally built in 1829, the Cathedral was renovated in 1988 by architect Han Awal. Also featured in the edition was The Great Temple of Besakih, the biggest Hindu temple in Bali. Located in Karangasem, the temple overlooks Mount Agung, the highest point on the whole island.


7. Educational Constructions

People all over the world are striving to have better education. Increased investment in learning has led to a step improvement in educational facilities such as schools and universities. This prompted us to dedicate our seventh edition to “Educational Constructions”. We featured Binus School Jakarta, German Centre Serpong, Global Jaya, Cor Jesu Malang, Bunda Hati Kudus Malang and High/Scope Indonesia. We featured Gandhi Memorial International School Jakarta when it had just opened – showcasing modern architecture for the multicultural neighbourhood in North Jakarta. The school today maintains its striking looks and is still ranked among the top international schools in the city. By way of contrast, we then looked at Universitas Widya Mandala in Surabaya, which was designed in a much more traditional, vernacular style. In the Design Overseas rubric, we wrote about the Sharp Center, Ontario College of Art and Design and its futuristic box-in-the-sky construction. This stunning building still makes a huge statement and has become one of the most popular photo spots in the city.


8. Exquisite Store

Our eighth edition was slightly different from the previous ones where we had typically concentrated on exterior design. The main articles in the “Exquisite Store” edition explored the interiors of commercial stores, which were designed to reflect and elevate the products on sale. They included Jungle Surf in Bali which was also used for our cover photo, The Body Shop which already had 21 counters throughout Indonesia, Vivere, Aksara and the first Bang & Olufsen outlet, in Jakarta. Still within the theme of retail, we featured Pasar Ngasem, a traditional market in Yogyakarta. Some of the places we featured have gone through major changes, like Aksara that has recently evolved into a culture hub, and Pasar Ngasem that has actually moved location and is now known as PASTY (Yogyakarta Animal and Decorative Plants Market).


9. Cafe & Resto

Cafe and Resto” was picked as the theme for our ninth edition simply because we enjoy having well-designed dining spaces to go with our food. We featured Warung Enak and Lamak (by the late Bali-based designer Made Wijaya), Lan Na Thai (by London-based Frank Drake), The Tee Box, Kampung Daun Bandung, Cafe Sampoerna Surabaya, Sushi Groove and Dragonfly Jakarta (by Sonny Sutanto), which were opened in the early to mid-2000s. Back then, Dragonfly still had; glittery lightbox panels on the walls and a sculptural drop ceiling. Today, in the club’s 14th year, they have renovated the venue with the younger generation in mind. Not all of the featured cafes and restaurants are still open, but at least some of us were lucky enough to have enjoyed their designs and ambiance in their heyday.


10. Working Places

Many office buildings are designed to stand out from their neighbours while not forgetting their main function, which is to provide a comfortable and productive working environment. In our “Working Places” edition we featured an eclectic array of office buildings. Menara Bank Mega, standing tall on Jalan Kapten Tendean, Jakarta, which became a landmark for the area – the impressive glass and metal façade being visible from both main roads flanking the building. We also featured Wisma Dharmala Surabaya and Wisma Dharmala Sakti (Jakarta) which have now both been renamed Intiland Tower. These towers were designed by Paul Rudolph, an American architect and a maestro in his field. The vernacular design boasted prominent balconies and a minimal use of glass for the façade. Meanwhile, Sudirman Square in Jakarta, now known as Sampoerna Strategic Square, was one of the few buildings that incorporated green open spaces into the overall design concept.


11. Hotel & Resort

In this “Hotel & Resort” edition we tried to capture the latest trends in both business and vacation hotels. The wide range of featured hotels included Villa Vajra, Villa Air Resort, Novotel Palembang, The Ritz-Carlton Hotel, Villa Pinus, Kampung Sampireun Resort & Spa, Swiss-Belhotel Bay View Residences & Suites, Hotel Santika and Losari Coffee Plantation Resort & Spa. We interviewed Achmad Noe’man, the late senior architect who was celebrated for his mosque designs, along with his son and partner Fauzan Noe’man. In the Design Projects rubric, we looked at the proposal for Menara Jakarta submitted by the East China Architecture Design Institute, who won the design competition in 1995, beating other international bureaus including Skidmore, Owings & Merrill (USA), Baldwin & Franklyn (Canada), Kenzo Tange Associates (Japan) and MurphyJahn (USA). The development is delayed until now.

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