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STORY BY Barbara Hahijary PHOTO BY Osem Store Doc.
Many people said that the colour blue represents sadness. A different impression is given by the products of Osem Store. The blue tones of the products stimulate happiness and tranquil feelings instead. Most of their products come in blue colour because of the use of the indigo natural dyeing process. The designers provide multiple options of patterns scoping from repetitive squares to abstract designs.
They admit that sometimes they have to wait until the dyeing process is completed to know which pattern would emerge. There are no identical items as each of the products is handmade. There is no such precision that allows every piece to be a one-and-only item. The products range from tote bags and casual wears to pillow cases and other home decor products. Besides the displayed objects, they are also open to creating custom-made designs