As one of the leading beer brands in the world, Guinness has continuously developed its brand in many aspects, including design. For the last three years, Guinness Indonesia has been running a campaign ‘Together We Are More’ for their limited ONE INDONESIA EDITION beer, whose packaging was devised in collaboration with various renowned designers. This year, they decided to use batik and commissioned Indonesian artists for the very first time: graffiti artist Darbotz and illustrator Ykha Amelz of DIBBA fashion brand.
The ONE INDONESIA EDITION concept for both Guinness Foreign Extra Stout and Guinness Zero was inspired by the principles of “Pancha Mahabhuta” combining opposing elements of fire (teja) with water (apah) and earth (perthiwi) with air (bayu) to create a harmonious and united pattern. The designs are an acknowledgment of the common Indonesian spirit reflected in teamwork, collective decision making and our national motto of Unity in Diversity (Bhinneka Tunggal Ika). The batik motifs corresponding to each element symbolise the deep historical roots of our nation and its steady unity. It is without doubt one of the most refreshing design collaborations that we have seen this year!