Finalist: Valerie Susilo
Design concept: DNA
Valerie adopted the concept of DNA to her design, where nobody has the exact same DNA and that means everyone has her own kind of beauty. In her design, she associates that uniqueness with Baroque pearls, which have inconsistent shapes that remind her of the diversity of the human character.
What she likes about pearls is their elegance and magnificence. When worn abundantly, they still don’t look overdone. The most challenging thing in designing the jewellery for Valerie was, “To design something unique but still highlighting the pearls because sometimes they can be overshadowed when combined with other materials.”
The competition gave Valerie her first experience in designing jewellery. It challenged her to come up with new creative ideas amongst her activities as a fashion designer. “Atlas Pearls is important for the sustainability of pearls because now most young people think that pearls are for the oldies, but Atlas Pearls is trying to change that mindset. Also, they help the economy especially in the remote areas where they built the environmentally friendly pearl farms,” Valerie adds.