Art / Design /

Bekraf & 8 Indonesian Designers Take New York

Badan Ekonomi Kreatif (Bekraf), or the Creative Economy Agency, has been tasked by the President of Indonesia Joko Widodo himself to oversee the economic growth of the country’s creative industry. Bekraf formulates strategies to showcase Indonesia’s best creative works that would eventually put Indonesia on the global creative map.


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Last but not least on Bekraf’s NY Nowlist is a unique and innovative company from Bandung named Jamooga. Unlike its seven counterparts, Jamooga’s handmade works are not likely to be spotted in the kitchen, dining room, or any of the adults’ areas. Instead, our growing little friends at home will relish Jamooga’s creations the most.

With a mission to make education fun for children, Jamooga manufactures ‘edu-toys’ that stimulate the motoric 
and cognitive abilities of toddlers and pre-schoolers. The edu-toys are sets of wooden blocks for children to assemble like puzzles pieces into fun animal shapes like chickens, puppies, and elephants, as well as dinosaurs, trucks and trains.


After safety tests and the determination to be environmentally friendly, Jamooga settled on wood as their basic material as it is relatively light, easily formed and recycled, durable,
and safe for teething children. Jamooga sourced their wood from the waste cuts of small local workshops. The final coat uses natural, toxic-free beeswax and vegetable oil.

The idea of Jamooga came to light when designer and writer Dodi Mustafa left his corporate job and partnered with Zaky Yamani to start the label in 2016, launching their debut collection in March 2017. since then, Jamooga has diversified to create push toys, and potentially collectible items that can double as decorative items. The Sumatra elephant Clock is a charmer, and so is the heart- warming red & White onion toothpick jar. The Java rhino and ewe table lamps will illuminate your work space with a touch of retro.

Jamooga’s current array of products was inspired by traditional Indonesian folklores, but the agenda includes creating a collection of wooden puzzles in the shape of national monuments, endangered animals, forgotten transportation, and other forms that would carry a meaningful narrative. Be the first to know what’s next at Jamooga at

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